Programme

Registration and refreshments

Opening remarks from the Chair

Keynote Address

Engagement for impact – Using the engagement cycle to improve on World Class Commissioning Competency Three

• Developing a clearer understanding of what Competency Three means in practice
• Utilising the ‘engagement cycle’ as a tool to better align patient and public engagement (PPE) and commissioning processes
• Exploring who needs to do what at each stage of commissioning
• Building an engagement culture and effective PPE systems and processes
• Case study: Exploring how other Trusts have performed well against Competency Three

Question and answer session

Morning refreshments

Identifying and engaging with hard to reach groups in your community to reduce health inequalities and improve outcomes

• Overcoming challenges to focus on specific groups based on local need: Effectively managing competing agendas
• Delivering effective strategies to contact those reluctant, unwilling or unable to engage
• Targeting specific groups of people and ensuring impartiality
• Creating clear communication channels within your organisation to ensure that individuals know where to go for information when they target specific groups
• Fully utilising partner organisations existing relationships with community groups

Utilising social marketing campaigns to maximise engagement

• Using focused marketing campaigns to increase engagement and support the prevention agenda
• Empowering providers to run their own campaigns to drive down costs
• Addressing the needs of hard to reach groups using a bespoke marketing campaigns

Case Study

• Understanding how North East Lincolnshire Care Trust Plus addressed the problem of engaging with the hard to reach

Question and answer session

Lunch

Maximising the role of Local Involvement Networks (LINks) working together to add real value to healthcare delivery

• Understanding the national vision for LINks and how they play a valuable role in engagement
• Maximising the information LINks provide: Making LINks work for you
• Overcoming the challenges of working across organisational boundaries
• Case Study: Learn about the ground breaking approach East Kent PCT is taking towards establishing the LINk as a true professional partner.

Reviewing the way you work across organisational partnerships to streamline engagement

• Effective action planning: Responding to the different priorities and objectives of local providers/partners and forming a common strategy
• Developing a holistic approach to avoid duplication and streamline the engagement process: Establishing clear roles, responsibilities and accountabilities
• Moving towards a needs based rather than system led approach: Understanding and responding to common requirements within your community

Question and answer session

Afternoon refreshments

Securing meaningful patient engagement to ensure quality services

• Clarifying what you need to measure: Capturing the right qualitative and quantitative data
• Implementing innovative ways to assess the patient experience
• Overcoming the challenges of measuring the patient experience across primary and community care settings
• Exploring your role in translating patient experience into service improvement
• Standardising the ways in which views are captured and recorded to facilitate greater collaboration and minimise duplication across disparate organisations
  

NHS Commissioning in the New Age of Social Networking

• Identifying and targeting the most needy and at risk patients in the PCT population.
• Using interactive media to lower commissioning costs: Making the most of ‘push’ and ‘pull’ strategies.
• Using www/Internet to improve care pathway effectiveness.
• Why digital media provides cost effective solutions for public engagement.
• How will the web evolve in Healthcare?
• Case study – how one large health system radically transformed its performance through improve patient connectivity.
  

Communicating the benefits of engagement to ensure commitment within your organisation

• Convincing senior decision makers that effective engagement can improve cost efficiency if properly implemented
• Establishing engagement at the centre of your organisations strategy and decision making process
• Making sure your colleagues understand the importance of engagement and the consequences of not meeting obligations

Question and answer session

Chairs closing remarks and Close